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Soapi
Soapi GmbH is a Berlin based brand reimagining everyday soap use through smart, sustainable design. Founded by Emilia and Karli in 2023, Soapi creates modern magnetic soap holders made from recycled materials, helping reduce plastic waste while making solid soaps and shampoos easier, cleaner, and more practical to use.
Smart Design with Real Impact
Soapi was born from a simple problem: soap that never quite dries properly. By rethinking the traditional magnetic soap holder, Soapi has created a modern, minimalist solution that keeps soaps suspended, dry, and lasting longer, without clutter or plastic bottles.
Each Soapi is made using over 90% recycled fishing nets, giving discarded marine waste a second life in your bathroom or kitchen. Bottle caps are reused, materials are recycled, and plastic packaging is reduced, supporting the principles of reduce, reuse, and recycle in one thoughtful product.
Designed for durability and ease of use, Soapi makes switching to solid soaps and shampoos simple again, while actively helping keep plastic out of our oceans.